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    Why social media is important in dermatology

     

    Is social media for every dermatologist?

    Participating in social media is a consistent, ongoing effort. For dermatologists, it takes time and, if they hire consultants or staff to manage it, money. 

    “It is difficult to run a busy practice; then do this stuff in your free time,” Dr. Mamelak says. 

    Not every dermatologist needs to get involved. Those who plan to retire from practice soon or have more patients than they can handle might comfortably opt out of social media engagement. 

    Not every social media user wants to engage with their doctors or potential doctors. 

    READ: What you’re missing without a mission statement

    “Not every patient that walks through my door likes me on Facebook. Not every patient that walks through the doors is following me on Twitter. Some people don’t want to do that. And for those patients, they’re fine just having a doctor’s office,” Dr. Mamelak says. 

    Social media might also not be the best of plans for dermatologists who don’t care to learn about its ins and outs. Experts agree social media can be a double-edged sword—making or breaking doctors’ reputations.

    NEXT: The pitfalls of naivety

    Lisette Hilton
    Lisette Hilton is president of Words Come Alive, based in Boca Raton, Florida.

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