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    What’s going to be hot in 2018?

     

    Trending: ingredient-aware products

    Dr. LolisNew York City-based dermatologist Margarita Lolis, M.D., says she expects to see an evolution of beauty brands fueled by consumer pressure to offer “gluten-free,” “cruelty-free” and “vegan” options.

    “I caution the consumer to look closely at ingredients of products making these claims,” Dr. Lolis says. “It’s quite easy to get caught up in a claim and assume a product is toxic-free because it is gluten-free, cruelty-free and vegan. That’s unfortunately not the case.”

    The claims appeal to consumers’ philosophies. Still, they must understand the ingredients. For example, some brands claiming “organic” offer a small percentage of organic ingredients and can be even more toxic than brands not making the claim, she says.

    At-home micro-needle facemasks?

    At-home facemasks will continue to be huge in 2018, according to Dr. Lolis.

    “Charcoal has been the ingredient du jour as of late,” she says. “Masks will become even more progressive with self-dissolving micro-needle masks, which feature tiny micro-needles formed from active ingredients, such as hyaluronic acid,” Dr. Lolis says. “One such product claims to create tiny pathways when applied to the skin that increase the absorption of the sheet mask serum. I have not tried this type of mask on myself or my patients so I cannot speak to its efficacy.”

    In general, masks will become more body-part-specific, with masks for the face, chest, arms and breasts, according to Dr. Lolis.

    Conflicts of interest for Dr. Lolis: none

     

     

     

    Lisette Hilton
    Lisette Hilton, president of Words Come Alive, has written about health care, the science and business of medicine, fitness and wellness ...

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