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    SEO: Knowledge is power


    6.  Size matters!  More is less when it comes to website pages

    Businesses that create multiple pages for their website are more likely to obtain SEO ranking priority.  Website priority is given to websites with more pages and content that is updated frequently.  This is an excellent opportunity to take advantage of patient testimonials, and even beat search rankings for other patient testimonial sites (yelp, healthgrades, vitals, etc.) over the long run.  Use excerpts from patient feedback as well as images of thank you cards from patients (and ALT-tag them appropriately).

    7.  Optimize your images using ALT-tags

    ALT-tags are essentially a text description for an image used on your website.  They help search engines to understand the context of the image.  Use the ALT-tag option whenever an image is inserted onto your website.  ALT-tags should be short and sweet; 5 to 15 words that include relevant keywords without spamming.  Shorter ALT-tags lead to faster page loading times.  Appropriate ALT-tags could be “before and after images of an IPL treatment” or “before and after photos from Mohs surgery in San Diego”.

    RELATED: How to master office efficiency, flow

    8.  Don’t forget to be social

    Involvement with social media platforms not only builds your digital reputation, but also serves as relevant content that acts as supplemental entry points for potential patients.  Use Facebook, Twitter, LinkedIn, and YouTube to create links back to your website.  Additionally, be sure to list your active social media platforms on every page of your website (e.g., icon links at the top or bottom of webpages).

    9.  Network when possible

    External links (links to other reputable websites) are another means of building your online rankings.  Consider relevant external links to happenings at your practice, and try to create similar inbound links when possible.  For example, if a physician at the practice wins a national award from a dermatology organization, link a blog entry about the accolade to the organization’s website.   Likewise, if you contribute to a health or beauty blog, ask them to link back to your website as a condition of your contribution to their website.

    Melanie D. Palm, M.D., M.B.A.
    Melanie D. Palm, M.D., is director of Art of Skin MD in Solana Beach, Calif. Visit her at http://www.artofskinmd.com

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      My practice has been using Renegade Dermatology Marketing for the last 6 years and we have loved the results they have provided to the practice.

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