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    SEO: Knowledge is power

     

     Ms. Mokalis’ most salient SEO tips:

    1.  Research best keywords

    In constructing or revamping your website, you need to get inside your prospective patients’ heads to see how they search for what you provide.  To find out how keywords related to your practice are being searched, look to resources that can discover successful keywords.  

    A few to try include the following: 

    http://www.google.com/trends/#

    http://mergewords.com/

    http://www.wordtracker.com/

    2.  Be mindful of “keyword density”

    Google and search engines are smart.  Their logarithms for SEO are constantly being tailored to weed out “cheaters” on the web in favor of content that is substantial and relevant.  Once you have researched the best keywords for your website, keep these “hot button terms” to approximately 5-7% of your website content.  A rate higher than that could be interpreted as keyword stuffing by Google.  Google will catch foreign words, false inbound linking, and keyword stuffing, and will rank your website lower than others. 

    RELATED: Attract outstanding staff to your practice

    3.  Avoid spam-like terminology

    You may be surprised to know that certain words can plummet you to the bottom of Google rankings.  Why?  They are considered spam.  Avoid the following words and character strings in your website, blog, and photo tagging:  #1, 100% satisfied, all natural, affordable, offer, free, FREE, and amazing.

    4.  Location, location, location

    Use your location to your advantage.  When developing tags and your website copy, be sure to use your geographic location, particularly the city name of where you practice.  This is likely to attract more qualified traffic to your website.  Also be sure to take advantage of Google Maps by creating a business listing.  This is accomplished by Google My Business, a resource that provides business owners with the ability to create a listing or claim an existing one.  The listing is free, found at http://www.google.com/business/ and should be incorporated into your “Contact Us” page.

    RELATED: Celebrate the community while strengthening your practice

    5.  Hone down on your homepage

    Search engines generally pick up and display the first paragraph from your homepage.  This prose is the description associated with your website.  Therefore, it is imperative that the first sentences on your homepage concisely illustrate the focus of your practice.  Additionally, the “Googlebot,” which crawls and tracks the internet for relevancy of internet websites, mostly reads text.  Therefore, be sure that your practice homepage has enough content for Google to analyze and understand your practice’s mission and services.  At a minimum, your homepage should contain the following:  business name, category of your business’ services, address, phone number, and ideally several key terms.

    NEXT: 6 to 9 tips

    Palm-Melanie90x90.jpg
    Melanie D. Palm, M.D., M.B.A.
    Melanie D. Palm, M.D., is director of Art of Skin MD in Solana Beach, Calif. Visit her at http://www.artofskinmd.com

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      My practice has been using Renegade Dermatology Marketing for the last 6 years and we have loved the results they have provided to the practice.

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