Quality service boosts dermatology practices during recession
National report — The recession is reminding dermatologists about the importance of excellent service, savvy marketing and a personal touch, experts say. They share these lessons:
"Any practice spending more on Yellow Pages ads than SEO or Web development is going down the wrong path," he says.
"I've always found that the best return comes from meeting people personally."
MORE ARTICLES IN THIS ISSUE
Using confocal imaging (or reflectance confocal microscopy, RCM), the VivaScope (Lucid) is proving to be a useful tool in the differentiation and diagnosis of cutaneous lesions.
Because dog-ears behave predictably, physicians can use a structured algorithm to prevent, minimize and repair them when necessary, the algorithm's developer says.
When treating patients with undiagnosed eating disorders, early recognition of dermatologic signs improves prognosis and helps dermatologists avoid Ã¦sthetic treatments intended to address such patients' unrealistic perceptions, according to an expert.
While common allergens cause most contact dermatitis in women, finding the sources of these allergens often demands detective work, an expert says.
Some time ago, I wrote an editorial in this magazine describing my early experience with the use of an electronic medical record. In the article, I indicated that this technology was a valuable addition to the medical office, but there was a fairly steep learning curve and some difficulties in creating a coherent and understandable document. After three years of using an EMR, much of what I said before remains valid.