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    Downsizing: making your website mobile-ready


    Google and Googlebots

    According to the Google Webmaster blog on mobile friendly pages, several factors weigh heavily in how the almighty Googlebots will judge and rank your website.  The reasoning for these guidelines is to allow consumers (and our patients) to more easily access information.  First, a website should use software that is adaptable to mobile devices.  Applications like Adobe Flash will rank more poorly as they are more difficult to display on mobile devices.  Secondly, the content of the website should be easy to decipher without the need for zoom.  Furthermore, content contained on the screen should be sized to the mobile device, so the user does not have to scroll horizontally to see the entirety of the webpage text.  Finally, the responsive website should be easy to navigate, meaning that links can be easy tapped, dragged, or accessed.

    Beyond the Googlebot mechanics in assessing a mobile-friendly site, the ultimate goal of a responsive website is to make it easier for the end user.  Less frustration for the consumer means a happy one.  Therefore, the loading time of your site is critical according to a Forbes.com article by Phil Laboon.  Laboon states “Smartphone and mobile web users are often looking for a faster, more efficient solution.”  Not sure how your website stacks up on the loading stopwatch?  Luckily, your page speed can be assessed with the Google PageSpeed Insights tool.  Entering your website URL into this assessment tool analyzes the current status of your website and provides suggestions for improvement.

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    Melanie D. Palm, M.D., M.B.A.
    Melanie D. Palm, M.D., is director of Art of Skin MD in Solana Beach, Calif. Visit her at http://www.artofskinmd.com


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