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    4 ways to differentiate skincare products for patients

     

    2.“A” for advanced

    Professional products have more advanced or sophisticated formulas. They incorporate the most promising new ingredients or the latest generation of more established ingredients, according to Lee.

    “A good example is Vitamin C. While there are multiple forms available, tetrahexyldecyl ascorbate (THDA or THD Ascorbate) is the most effective and most stable, non-acidic form of Vitamin C,” Ms. Lee says. “You won't find this in most retail products, and certainly not in drugstore products. It's an expensive ingredient and is typically found in professional lines and a few of the savvier retail brands.”

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    Professional lines often contain higher concentrations of ingredients that provide added benefits, according to Dr. Farris.

    “These might not be appropriate in the dispensing market due to potential for irritation but play out well as physician-dispensed products,” Dr. Farris says.

    3.Ingredients that penetrate the skin

    Professional products are more likely than OTC skincare products to actually deliver key ingredients into the skin.

    “The biggest challenge of skincare is topical delivery into the highly impermeable layers of skin - enabling ingredients to reach their intended targets, especially when those destinations are hard to reach, such as the basal layer, DEJ (dermal-epidermal junction) or dermis,” Ms. Lee says. “I am more confident that professional lines have thought about this challenge and worked out solutions (such as finding the optimal liposomal delivery system). Most professional lines are founded by scientists, physicians, or skin professionals, so they are keenly aware of this challenge.”

    4.A better value

    The price tag on professional versus OTC products might mislead consumers into thinking OTC lines are cheaper, giving them more bang for their bucks. But they should think, again, according to Ms. Lee.

    “Obviously, it's not priced for the budget consumer, but it is often much less expensive (on a per ounce basis) than brands you find in department stores or large chains like Sephora. Not only do you pay less for the actual quantity of product, but there is so much more benefit in that product,” Ms. Lee says.

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    Patients spend so much money on products with no science behind them only to be disappointed when they fail to deliver, according to Dr. Farris.

    “I also tell my patients that skincare regimens should be crafted by skincare specialists--not sales people in the department store. Who better to decide what's best for your skin than your dermatologist?” Dr. Farris says.

     

    Lisette Hilton
    Lisette Hilton is president of Words Come Alive, based in Boca Raton, Florida.

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    • [email protected]
      Interesting blog..I agree that its high time for professional skincare companies to act responsible as most of them don't pay attention to the fact that they customer needs to know the product benefits & flaw till the bottom as most people have sensitive skin. I would always advise to go for some organic supplement ideas at imageskincare.com/by-concern/anti-aging to get rid the reason causing the skin aliment internally. I have been consuming some organic supplement like collagen drink, vitamin C & A supplement etc.

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