Mobile searches offer risk, reward for your practice
The modern patient’s acceptance and use of mobile technology is growing faster than ever before. But we all know that, right? For the purpose of this article, let’s define mobile as any device other than a laptop or desktop computer (i.e. tablets and smartphones).
Consider these statistics:
- Forty-six percent of online searchers now use mobile exclusively to research (start their search) on the Internet;
- According to Google’s new Multi-Screen Study, 65 percent of all online searches began on a mobile device;
- In the first 10 quarters after Apple introduced the iPad, it shipped nearly 100 million units, nearly four times more than the first 10 quarters after the introduction of the iPhone.
This is crystal clear proof that adoption of mobile technology is the future of your practice’s ability to stay connected with your patients. But as I said, everybody knows that, right?
Knowing and doing aren’t the same
In speaking with physicians across the country, it is obvious to me that as a group they understand the impact of mobile search trends on their ability to find, serve and keep new and existing patients. Physicians by nature appreciate innovation and possess an above-average understanding of technology.
If we can all agree that the math and science support the hypothesis that the majority of future, present and past patients utilize a mobile device to search for a local practice, and we agree that inexpensive technology exists to build highly effective mobile responsive web platforms, then there is a strong research based case for widespread adoption (Let’s define mobile responsive as any website, email or other online marketing message that automatically formats to the screen size of the user’s device, i.e., iPhone, iPad, Android, etc.).
It would therefore be a reasonable assumption that every medical practice either is now or has in the recent past taken the time to integrate mobile responsive technology into their online marketing efforts.
You either believe it, or you don’t. There is no in between.
NEXT: Patient mobile statistics