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    Celebrate the community while strengthening your practice

    When was the last time you got really excited about dermatology? I mean, in your bones, core-shaking, vitality-restoring, conquer the universe type of elation. If the answer is “Well, I can’t remember the last time.” or worse yet, “Maybe never?” then perhaps it is time to throw a party.

    No, no, it’s not what you think. I’m talking about a derm-centric celebration where you choose the cause. In the process you will find it renews your motivation for this career in medicine, gives back to the community, and galvanizes a collective effort amongst your staff in the process. Best yet, it can be fun!

    Yes, we are all ever pressed for time. Providing precious time and resources may seem incongruent with a healthy bottom line for the practice. However, community outreach efforts strengthen your role in the population you serve and often lead to intangible, long-lasting, and positive effects for your practice perception.

    Getting started with community outreach related to your practice does not need to start off as a swanky soiree. Take stock of what you or your associates enjoy and practice during your clinic day. Are you a Mohs surgeon with finely tuned surgical expertise? Are you a laser surgeon with the ability to treat scars or tattoos? Are you a medical dermatologist with a passion to educate the public on changing moles or skin cancer? Or are you perhaps a pediatric dermatologist with a desire to educate parents on their children’s skin condition? All of these are examples of duties we perform on a daily basis that could easily be converted to an altruistic means of serving the citizens of your town or city.


    Next: How to get started


    Melanie D. Palm, M.D., M.B.A.
    Melanie D. Palm, M.D., is director of Art of Skin MD in Solana Beach, Calif. Visit her at http://www.artofskinmd.com


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