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    How to become a television media darling

    Melanie Palm photoMelanie Palm, M.D., M.B.A.What emotions do these two little words evoke: “public speaking”? Perhaps fear, anxiety, discomfort or agitation? If you are among the greater than 90 percent of Americans that have an aversion to public speaking, the idea of being in the spotlight is enough to make your palms perspire and your heart leap from your chest.

    The majority of us are uncomfortable with public speaking, and the most extreme form of this — broadcasting yourself over TV to the masses, may seem daunting. I’m here to tell you it is a learned skill that can be perfected. Practice, and some advice from the experts, is all you need to change a frightening experience into a pleasurable one.


    Related: How to schedule and prepare for a TV appearance


    In polling experts from PR to TV producers to on-air anchors, several common characteristics emerge as the “ideal” physician expert. Leslie Marcus — producer at “The Doctors,” a nationally syndicated medical show — looks for “someone who can break down complicated medical topics into easily relatable information.” A medical expert should be able to avoid “medicalese” and make information interesting to the viewer. A relatable physician guest wins points with the TV viewership.

    Alexis DelChiaro, TV anchor and host of “Today in LA,” defines the ideal physician guest as “well-spoken, attractive, and personable. It should feel like the physician is having a conversation similar to what you would expect in the doctor’s office.”


    Next: How to get the message out


    Read more of Dr. Palm's blog


    Melanie D. Palm, M.D., M.B.A.
    Melanie D. Palm, M.D., is director of Art of Skin MD in Solana Beach, Calif. Visit her at http://www.artofskinmd.com


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