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    Core physicians must look ahead, participate, compete

    Identify, embrace game-changing innovations of future, or get left behind

    New York — To stay ahead of non-core competitors dermatologists, plastic surgeons and other core aesthetic physicians must scan the horizon for future game-changers, one expert says.

    Foad Nahai, M.D., tells core specialist that to thrive in the future, "We must be disruptive or be disrupted. We must be forward-thinking — lead and innovate. We shouldn't sit back and be reactive." He is professor of plastic surgery at Emory University, Atlanta.

    Injectable treatments have been, by far, the most dramatic and disruptive rejuvenative technique of the past two decades, he says. However, "When injectables first came out, many plastic surgeons felt these treatments weren't going anywhere. They believed a plastic surgeon's time was more productively spent in the operating room, and that the demand for surgical cases would always be there."

    Ultimately, though, Dr. Nahai says, injectables proved to be safe, and quite effective in properly chosen patients. This caused plastic surgeons as a specialty to realize that "not everyone who walks into your office needs surgery. We were disrupted because we didn't realize that the injectables would become as important in facial rejuvenation as they have become." Therefore, Dr. Nahai says, "Let's predict what's coming down the pike, so we can be a part of it."

    John Jesitus
    John Jesitus is a medical writer based in Westminster, CO.

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