Dermatology

Creative marketing or deceptive advertising?Dr. Ad employs a variety of advertising methods to grow his practice. Two years ago, he ran an ad that said prolonged use of his $1,000/tube facial cream would negate a need for a facelift. Now he is facing a complaint by a patient who bought 20 tubes and saw no improvement over the course of a year. Dr. Ad claims that his marketing was harmless and no different than most other ads. Is he in trouble?
Venture capital and the future of dermatology: A reassessmentDr. Norman Levine offers bits of advice for those considering this type of change in your practice for those considering selling their practices to venture capital-backed enterprises based on his experience with one such company.
What's your diagnosis? (November 2017)
What's your diagnosis? (November 2017)A 22-year-old woman asked her doctor about a number of tiny smooth brown and black papules that had slowly developed across her cheeks over the past year. (Photo courtesy of ©VisualDx 2017)
Marketing to the male patient
Marketing to the male patientMen are increasingly seeking aesthetic procedures, but they tend to learn toward specific procedures more than others. Learn more in our table-of-the-month.
Male aesthetic procedures are up, despite little research on procedures in men
Male aesthetic procedures are up, despite little research on procedures in menWhile there is an increasing interest among men in cosmetic procedures, there is little research in this area to guide physicians. Experts say that customization is best for tough cases.
A squamous cell carcinoma that disproportionately affects men
A squamous cell carcinoma that disproportionately affects menFactors that drive lip squamous cell carcinomas in men.
Optimal topical retinoid use for acneStriking the perfect balance for retinoid use isn't easy. In this article, Dr. Michael Kolodney outlines his techniques for applying and managing retinoids.
Topical corticosteroids reduce retinoid irritation, study showsTransient topical corticosteroids could take edge off severe irritation from topical retinoid acne treatment without decreasing efficacy.
Atopic dermatitis: Biologics to watch in 2018In this article, we take a look at the development of new treatments for atopic dermatitis.
In atopic dermatitis, are you employing the therapeutic ladder approach?Treatment for atopic dermatitis isn’t always straightforward. In this article, a physician outlines treatment approaches.