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Giovanni Castelli
Giovanni Castelli is the content specialist for Optometry Times. He is a 2014 graduate of Cleveland State University with a degree in Communications and a focus on public relations. He has a Morkie named Chewie and is a lover of pizza, Star Wars, and all things sports.
5 things you missed at Vision Expo East
5 things you missed at Vision Expo East
Check out the latest industry trends and new products announced at Vision Expo East 2017.
How ODs can capitalize on social media in their practices
Consumers have a voice greater than ever before with social media and the ability to like, comment, and react quicker than ever, says Kevin Wilhelm and Trudi Charest from Marketing4ECPs at Vision Expo East.
How to grow your practice using Instagram and Pinterest
Human nature means people are engaged with visuals. We can process and understand images very quickly. This is why social media such as Instagram and Pinterest are good ways to grow your practice, say Kevin Wilhelm and Trudi Charest Marketing4ECPs at Vision Expo East.
Classic, retro trending in eyewear this fall
What once was considered old is now new again as old styles are trending up in eyewear, says Joy Gibb, spokesperson for The Vision Council at Vision Expo East.
Tools ODs can utilize to diagnose, treat glaucoma
ODs must have the right tools in their toolboxes when treating glaucoma correctly, says Optometry Times board member Michael Chaglasian, OD, FAAO, at Vision Expo East in New York.
5 things you missed at SECO 2017 in Atlanta
5 things you missed at SECO 2017 in Atlanta
SECO 2017 has come to a close, but Optometry Times has you covered with things you may have missed while taking in a lecture, perusing the exhibit hall, or exploring Atlanta’s Centennial Park.
10 tips to better manage millennials
By 2020, millennials will make up 50 percent of optometrists’ patient bases, and they’ll have up to $1.4T in spending power, says Thuy-Lan Nguyen. She spoke about managing millennial patients and staff at SECO 2017.
What patients are tweeting about their ODs
MD ODs look to order tests, Rx all agents, remove foreign bodies
The Maryland Optometric Association (MOA) introduced a bill to the state legislature that would expand its scope of practice in the state. The bill would allow ODs to order tests, Rx all agents, remove foreign bodies and put Maryland (MD) on par with other states.
6 financial challenges ODs will face in 2017
6 financial challenges ODs will face in 2017
To gauge what the new year will bring, we asked experts to weigh in on what challenges they expect optometrists to face in 2017

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