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Cheryl Bisera
Cheryl Bisera is a marketing consultant, author and speaker with extensive experience in marketing and business promotion. She is founder of Cheryl Bisera Consulting, a California-based image development and marketing company that focuses on the healthcare industry. Cheryl is also the co-author of The Patient-Centered Payoff, published by Greenbranch Publishing.
Building a patient education program
Patient education can be a powerful tool that complements your expertise and boosts patient engagement.
Minding your social media manners
Ten tips for developing a social media marketing policy that will help you avoid pitfalls and stay relevant while giving your practice a glowing social presence and reputation.
Use video to market your medical practice
Cheryl Bisera explains the importance of using video in marketing material for your medical practice and also provides tips to make videos effective and powerful.
Why blog?
Blogging is a very well respected and effective form of marketing that resonates with today’s internet-savvy, relationship-based consumers (i.e. patients). Here's why you should be blogging and how to get started.
Is a cash-based model right for you?
Physicians often express a feeling of loss of control over their businesses even though they bear all the responsibility of a physician-owned practice. Many dermatologists have found a solution in adopting alternative practice models.
Find your work-life balance
Recommendations to get you thinking about how you can improve your work/life balance and guard against burnout. How to gain control.
3 reasons why your practice should support a cause
Doing something good for the world feels great and when it’s built in to products and services your patients buy from you, it reinforces their decision to choose you and your practice.
4 smart moves to save time & money in your practice
Practical tips for eliminating unnecessary steps and time-sappers in your daily operations.
What you’re missing without a mission statement
A mission statement is a powerful tool that can drive practice growth, productivity and success when thoughtfully developed and properly utilized.
Surveys: How, when, why
Surveys: How, when, why
Surveying patients and referral sources can provide surprising feedback and ideas as well as alert practice leaders to needed change. With these best practice tips you can survey like a pro and get results that guide practice decisions for a bright future!

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