When was the last time you got really excited about dermatology? I mean, in your bones, core-shaking, vitality-restoring, conquer the universe type of elation. If the answer is “Well, I can’t remember the last time.” or worse yet, “Maybe never?” then perhaps it is time to throw a party.
In part 2 of our series on brand identity, Melanie Palm, M.D., elicits the help of expert colleagues that have been successful in developing their own practice brand identities. Dr. Palm poses and responds to questions along with Dr. Tina Alster, Dr. Fredric Brandt, and Dr. Tom Rohrer.
Your brand identity is a communication to the world at large of who you are – as a physician, practice, product, and business. If done successfully, the creation of a strong brand identity resonates through all aspects of the practice – the website, logo, clinic space, staff, physician, and any of the associated ventures. Here, Tracy Drumm, Vice President of IF Marketing, offers tips relating to brand identity.
What emotions do these two little words evoke: “public speaking”? Perhaps fear, anxiety, discomfort or agitation? If you are among the greater than 90 percent of Americans that have an aversion to public speaking, the idea of being in the spotlight is enough to make your palms perspire and your heart leap from your chest.
The vast majority of us have a fear of public speaking, but much of this fear can be dissolved with practice and preparation. What follows are some practical tips for the dermatologist in how to get and stay involved with the media.
Ever recount your favorite Super Bowl commercial with a friend after the big game? Or see the golden arches and think about a burger? And who would have thought the silhouette of a fruit would be synonymous with the rise of a smartphone? Well, behold the power of brand identity.