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Ernie Bowling, OD, MS, FAAO
Dr. Ernie Bowling is Chief Optometric Editor of Optometry Times. He received his Doctor of Optometry and Master of Science in Physiological Optics degrees from the UAB School of Optometry. Dr. Bowling is a Diplomate in the Primary Care Section of the American Academy of Optometry. He practices in Gadsden, AL.
It’s just us
It’s the time of year when state legislatures convene to do the people’s business. Which means it is also the time optometry undertakes legislation to expand scope of practice to better care for our patients. For better or worse, we are a legislated profession.
I have an office mascot
I have an office mascot
Buddy is my little shadow. We’ve become inseparable. An energetic diminutive furball, he also serves as our unofficial office mascot.
It’s about ocular health, not sales
It’s about ocular health, not sales
Contact lenses are medical devices. I can write it again and again. These are not commodities.
Be present with your patients
Be present with your patients
Make a more deliberate effort to be present with your patients
Looking back at 2016
Looking back at 2016
Before the new year gets too far along, let’s take a brief look at the happenings in the pages of Optometry Times during 2016.
Does your practice have a hive mentality?
You’ve probably heard the term “hive mentality” before. Many times its meaning does not carry a positive connotation.
Could there be a dress code for ODs?
Could there be a dress code for ODs?
Dress for success. We’ve heard this tired old cliché for years. Most offices have a written dress code for staff, but does that dress code also apply to the doctors?
Why I’m thankful for optometric conferences
I recently had the opportunity to do something I’d never done before: attend a conference that had absolutely nothing to do with optometry. Now some of you will ask, “Don’t you go to enough of those things as it is?”
Opternative and 1- 800 Contacts: Two wrongs don’t make a right
The recent news in our profession was an announced partnership between Opternative and 1-800-Contacts.1 With InstaRx powered by Opternative, customers can “stay home, eat some ice cream, and get a vision exam” according to the 1-800 Contacts website.
We want YOU for Optometry Times!
We want YOU for Optometry Times!
Do you have an interesting idea for an article? Feel free to contact me. I look forward to reading about your passion.

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