It is not uncommon to hear people talk about the health of their practices by confidently stating how far they are “booked out.” How long it takes for a patient to get an appointment is often a statement of practice wellness.
It is not uncommon to hear a doctor or office manager lament that they are so busy, they can’t get anything done. It is all the daily tasks that keep them from planning, looking ahead, or improving. “It just seems like I am always putting out fires,” is a common way to express this frustration.
Many optometrists are cheating their patients. This cheating comes from a good place—they are trying to help. This very common paradox comes into play when a well-intentioned doctor stops short of making strong recommendations in order to not sound “salesy.”
Promotional events are designed to create some sort of focused attention on you and your practice. There are a wide variety of events that can help solidify the brand you are building for your practice.
Disaster struck on a recent Sunday evening. A tree branch fell on some power lines just above the practice, and the live wires fell onto the building, starting the blaze. I arrived on scene as the firefighters were putting out the blaze.
“How do you give raises to your staff?” This is a common question among ODs. I have learned after several years of working with eyecare practices that we are all over the place in how we compensate our staffs.